Antique Original 1916 Cream Of Wheat Advertising Otto Schneider Rastus
An Icon Of Black Americana!
We ended up with a lot of 4 antique advertisements from the Cream of Wheat company. These were not only wonderful works of advertising art, but they also featured one of the most wildly and widely known icons of Black Americana “Rastus” the African-American Chef. If you like what you see, please stop by and check out the rest of our offerings. This is 3 of 4. Good Luck and Happy Bidding!
In this auction we have a great piece of Advertising Memorabilia and Black Americana all rolled into one. This is an advertising menu from the folks over at Cream of Wheat from 1919. The original artist for this is a wonderfully listed artist by the name of Otto Schneider. This one features Rastus and a little girl. She is eating her breakfast over a sign that reads, “Raised on Cream of Wheat.” This piece is in ok shape with some wrinkles and crinkles collected over time. You can see the edge of the piece under the frame lip and where it was removed from a magazing. The piece is framed and glazed to approx. 12″ x 15″, and the original art measures approx. 10 1/4″ x 13 3/4″. Good Luck! Here is bit of a bio about Otto Schneider:
Painter, illustrator, and printmaker, Otto Schneider studied at the Art Institute of Chicago, Art Students League in New York, and Academie Julian in Paris.
Selected exhibitions include the Louisiana Purchase Expo, St. Louis World’s Fair, 1904; Panama Pacific Exhibition, 1915; and the Art Institute of Chicago.
Here is a bit of history about Cream of Wheat:
Cream of Wheat is a brand of farina: a porridge-type breakfast food made from wheat semolina. It looks similar to grits, but is much smoother since it is made with ground wheat kernels instead of ground corn, so it does not have that gritty texture. It was first manufactured in the United States in 1893 by wheat millers in Grand Forks, North Dakota. The product made its debut at the 1893 World’s Columbian Exposition in Chicago, Illinois. Until January 2007, it was a Nabisco brand made by Kraft Foods. The brand and rights to market the cereal was acquired by B&G Foods.
In addition to its wheat-based products, the rice-based Cream of Rice is also produced as part of the product line, and is often a recommended early food for infants and toddlers and for people who can’t have wheat or gluten.
The original boxes of Cream of Wheat were handmade and lettered, and emblazoned with the image of an African-American chef produced by Emery Mapes. The character was named Rastus, and was developed by artist Edward V. Brewer. Rastus was included on all boxes and advertisements and continues to be used today with only very slight changes. A stereotypical African-American icon was fairly common for U.S. commercial brands at the time of the cereal’s creation; for other examples, see Aunt Jemima and Uncle Ben. It has long been thought that a chef named Frank L. White was the model for the chef shown on the Cream of Wheat box. White, who died in 1938 and is buried in Woodlawn Cemetery in Leslie, Michigan, had claimed to be the model for the Cream of Wheat box. In June 2007, a headstone was erected for Mr. White. The headstone contains his name and an etching taken from the man depicted on the Cream of Wheat box.